Why Stage?

According to the 2019 Profile of Home Staging from the National Association of Realtors, 

• "40 percent of Realtors agree that home staging has a positive effect on potential buyers' views of the home."
• "83 percent of buyers’ agents believe that staging a home made it easier for buyers to visualize themselves as future owners and see the property as their future home."
• "44 percent of buyer’s agents say that staging a home increases the dollar amount offered to the seller for their home."
• "53 percent of seller’s agents say that staging a home decreases the amount of time a home spends on the market." (And the need for costly price reductions!)

Return on Investment (ROI)

• Homeowners typically see a 400% ROI on home staging investments.   Source: Home Staging Resource (HSR)
• Approximately 75% of sellers who invested about 1% of the sale price into staging saw an ROI of 5% to 15% over the asking price.

• 47% of buyers are more willing to walk through a home if they saw it staged online first.   Source: NAR
• 81% of buyers find it easier to visualize a property as their future home when it’s staged.   

                   Source: National Association of Realtors (NAR)
Agent Feedback

• 83% of buyer’s agents say staging makes it easier for buyers to imagine a property as their future home.   

                   Source: NAR
Minimal Cost, BIG Impact

• The average cost of staging is between 0.5% and 1% of the home’s asking price, but can result in up to a 20% higher sale price.    

                   Source: NAR
More Willing to Overlook Flaws

• Over a quarter of home buyers are more likely to overlook property flaws if the home is professionally staged.   

                   Source: NAR 2021 Profile of Home Staging

More Willing to Take a Look

• Over 90% of millennial home buyers start their search online, so "picture perfect" is essential to capturing their interest.    

                   Source: NAR